Companies are walking a line between trends and technology priorities. Trends are dictated by market pull—such as customer expectations around product capabilities—while technologies represent a market push that creates emerging tools. Jennifer Lill, Lead Technology Strategist, discusses how this push and pull between the market and customer expectations can create chaos for companies as they attempt to respond to these needs.
Utilize technology trends as a tool in your toolbox rather than a divining rod for the future.
Define and prioritize insights to assess trend readiness.
Gather multiple perspectives. Create actionable roadmaps.
Stay curious, and include your customers in your discussions.