As privacy restrictions reduce the ability to track people across devices, websites, and applications, companies are faced with a lack of access to understanding their customer needs. Referencing David Epstein’s Range, Ben Magnuson, Director of Data Strategy, advocates for broadening your range of experiences to effectively solve problems, stay close to your customer, and be prepared for business transformation.
Bridge gaps beyond your area of expertise to make connections and break specialization silos.
Use analogical thinking to break outside of your inside view and expand your range when problem solving.
Create multidisciplinary teams to help to bring in new perspectives.